You’re a writer. Right? Isn’t everyone a writer these days? Well, no, not really. There are a lot of people who think about writing, but they don’t ever get around to it. There are some who start but never actually finish a piece. So, although there is a lot of information around, not everyone’s actually in the game.
But, writing is something everyone should be doing. One of the best ways to create visibility these days is to create content. If you are a speaker, like I am, then writing helps you create structure. But, it’s also a great way to re-purpose your spoken content. If you are in any other industry, writing helps to solidify your expertise or gives the opportunity to explain your product.
Blogging is one of the easiest ways to get started with writing. But we’re back to the beginning because many people are scared of the process of blogging. Getting started gets them hung up and stuck!
I’m going to present 3 options and an easy way to get started with this.
Option #1 – Start a blog on WordPress.com.
This option is a fairly easy start up and shouldn’t take you any more than 10 minutes to get going. The hardest part will be choosing the theme.
Here are the general steps:
Step 1 – Go to wordpress.com and sign up.
Step 2 – Choose a theme that works for you.
Step 3 – Create a new post and begin writing.
Really, it’s easy enough. I’ve taken care of the details for you in this video.
Option #2 – Start a blog on your own site with WordPress.
This option is the most complex but it also gives you maximum control. You can insert a ton of neat plugins and this also doubles as your full website. Note: this is not the same as WordPress.com. People frequently mix the two up. With this option, you will follow the following steps:
You can start by downloading the WordPress files from wordpress.org.
But, I recommend making the process simpler by starting with your host.
Step 2 – Setup wordpress with a 1-Click Install
Step 3 – Login and setup your theme by clicking on Appearance and then Theme. Choose a theme and then click Activate.
Step 4 – Set up your Menu
Step 5 – Create a new post.
This process has many advantages but will take you a bit longer.
Here is a video tutorial to take you through the process.
Option #3 – Sign up with Medium.com
I could have started you out here but I wanted to show other options I’ve used. With Medium, here are the steps:
Step 1 – Go to medium.com.
Step 2 – Sign up using your Twitter account.
Step 3 – Setup your profile.
Step 4 – Click Write A Story.
You’re off to the races. That shouldn’t take you any more than 2 minutes. In fact, I did it in less than 60 seconds.
Medium won’t allow you the option of using it as your main site. But, it already has an awesome built-in community. This allows you the ability to quickly get eyeballs on your content with big marketing efforts. You will need to share to your social media platforms no matter what option you choose. But, if your biggest interest is simply getting started, I recommend using Option 3.
Currently, I use a mixture of options 1 & 2. I have my main site hosted and using a WordPress backend. But, I have a plugin which allows me to cross-post to Medium.
At some point, you will want to set up a mailing list service which can allow you continued contact with readers once you have brought them to your blog. I recommend using Convertkit. But, if you are just starting you may start out with a free service like Mailchimp (free up to 2000 subscribers, but less features).
Now, go forth and create content!
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Also published on Medium.